This Privacy Policy applies to Home Maintenance Playbook ("we", "us", "our"), the operator of getthehomeplaybook.com (the "Site"). We sell digital home maintenance guides. For privacy questions, contact us via our Contact Page.
| Data Type | Source | Purpose |
|---|---|---|
| Email address | Purchase / sign-up / contact | Order fulfilment, customer service, marketing (with consent) |
| Name | Purchase / contact form | Personalisation, customer service |
| IP address | Automatic | Security, analytics, fraud prevention |
| Browsing behaviour | Cookies / pixels | Analytics, ad targeting, ad performance measurement |
| Payment data | Payment processor | Transaction processing — not stored by us |
We will never use your data for automated decision-making that significantly affects you, or for profiling beyond standard marketing analytics.
If you are in the EEA or UK, we process your personal data under the following lawful bases:
| Activity | Legal Basis |
|---|---|
| Fulfilling your order and sending download links | Contract performance (Art. 6(1)(b)) |
| Responding to contact forms | Legitimate interests (Art. 6(1)(f)) |
| Sending marketing emails | Consent (Art. 6(1)(a)) |
| Google AdSense advertising cookies | Consent (Art. 6(1)(a)) |
| Google Analytics | Legitimate interests (Art. 6(1)(f)) |
| Meta Pixel advertising | Consent (Art. 6(1)(a)) |
| Fraud prevention and legal compliance | Legal obligation (Art. 6(1)(c)) |
Where we rely on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
We use cookies and similar tracking technologies to operate our site, serve advertising, and measure performance. By accepting cookies via our cookie banner, you consent to the use of advertising cookies as described below.
| Category | Examples | Purpose | Duration |
|---|---|---|---|
| Strictly Necessary | Session cookies, consent cookie | Site functionality, remembering your cookie choice | Session / 12 months |
| Analytics | _ga, _gid (Google Analytics) | Track site usage and performance | Up to 2 years |
| Advertising (AdSense) | IDE, _gcl_au, DSID | Serve interest-based ads, measure ad performance | Up to 13 months |
| Advertising (Meta) | _fbp, _fbc | Ad targeting, conversion tracking, retargeting | Up to 90 days |
| Advertising (Google Ads) | _gcl_aw | Conversion tracking from Google Ads clicks | 90 days |
You can manage cookie preferences via our cookie banner. You can also control cookies through your browser settings or opt out of interest-based advertising at:
This site uses Google AdSense to display advertisements. Google and its partners use cookies to serve ads on this site based on your prior visits to this website and other websites on the internet. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites. You may opt out of personalised advertising by visiting Google Ad Settings.
When you visit our site, Google AdSense may place one or more cookies on your browser. These cookies allow Google and its advertising partners to:
Google's advertising systems, including AdSense, use the DoubleClick cookie and similar identifiers. Google may combine data collected via AdSense with data from other Google services (such as Google Search and YouTube) to personalise ads and measure their performance. Google's full privacy practices are described at policies.google.com/privacy.
You can also learn more about how Google uses data from its partners at How Google uses data when you use our partners' sites or apps.
You have several options to control Google's use of advertising cookies:
If you opt out of personalised advertising, you will still see ads on our site — they will just not be tailored to your interests.
If you select "Essential Only" on our cookie banner, we pass a non-personalised ad signal to Google AdSense. This means you will see ads that are contextually relevant to our content rather than based on your personal browsing history.
We use Google Analytics 4 to measure website traffic and user behaviour. Google Analytics uses cookies to collect data which is transmitted to Google servers. We operate Google Analytics with IP anonymisation enabled.
We use Google Ads Conversion Tracking to measure the effectiveness of our Google advertising campaigns. A conversion tracking cookie is set when you click a Google ad and may later complete a purchase.
We use Google Ads Remarketing to show ads to people who have previously visited our site. You can opt out at adssettings.google.com.
You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on.
Google's privacy policy: policies.google.com/privacy
We use the Meta Pixel on our site to measure advertising effectiveness, track conversions, and build retargeting and lookalike audiences. The Meta Pixel may collect your IP address, browser information, pages visited, and actions taken on our site.
You can control Meta's use of your data at Facebook Ad Preferences. EU/EEA/UK users: we only activate the Meta Pixel after obtaining explicit consent via our cookie banner.
Meta's data policy: facebook.com/privacy/policy
We use Brevo (formerly Sendinblue) for email marketing and transactional emails. Brevo is GDPR-compliant and certified under the EU-US Data Privacy Framework.
All marketing emails comply with the CAN-SPAM Act — they include our mailing address, a clear unsubscribe mechanism, and an honest subject line. Brevo's privacy policy: brevo.com/legal/privacypolicy.
| Service | Purpose | Data Shared | Privacy Policy |
|---|---|---|---|
| LemonSqueezy | Payment processing | Payment & billing info | lemonsqueezy.com/privacy |
| Brevo | Email delivery | Name, email | brevo.com |
| Google AdSense | Display advertising | Cookie / browsing data | policies.google.com/privacy |
| Google Analytics | Site analytics | Anonymised usage data | policies.google.com/privacy |
| Google Ads | Advertising | Pixel / cookie data | policies.google.com/privacy |
| Meta Platforms | Advertising | Pixel / cookie data | facebook.com/privacy/policy |
| Advertising | Pixel / cookie data | policy.pinterest.com |
We do not sell your personal data to any third party, ever. We do not share your data with any party not listed above, except as required by law.
You may request earlier deletion at any time — see Section 12.
Depending on your location, you have the following rights regarding your personal data:
To exercise any of these rights, contact us via our Contact Page. We will respond within 30 days. If you are in the EEA or UK and believe we have not handled your data lawfully, you may lodge a complaint with your local data protection authority (e.g. the ICO in the UK at ico.org.uk).
If you are a California resident, the CCPA and CPRA grant you additional rights:
To exercise California rights, use our Contact Page and include "California Privacy Request" in your message. We will respond within 45 days.
Do Not Sell or Share My Personal Information: We do not sell personal information. To opt out of interest-based advertising cookies, use "Essential Only" on our cookie banner or visit optout.aboutads.info.
If you are a Canadian resident, your personal information is handled in accordance with PIPEDA and applicable provincial privacy legislation. Quebec residents have additional rights under Law 25 (Bill 64), including enhanced data portability and the right to request de-indexing.
To exercise your rights or make a privacy inquiry, contact us via our Contact Page. We will respond within 30 days.
Our site and products are intended for adults aged 18 and older. We do not knowingly collect personal information from children under 13 (or under 16 in the EEA). If you believe a child has provided us with personal information, please contact us immediately and we will delete it. Our use of Google AdSense does not target children, and we do not serve ads on pages that are directed to children.
We take reasonable technical and organisational measures to protect your personal data, including HTTPS encryption, reputable third-party processors, and limited access on a need-to-know basis. No method of transmission over the internet is 100% secure. In the event of a data breach affecting your rights, we will notify you as required by applicable law.
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. For material changes, we will notify you by email (if we have your address) or by displaying a prominent notice on our site. Continued use of our site after changes are posted constitutes your acceptance of the updated policy.
For any questions, requests, or concerns about this Privacy Policy or our data practices:
We aim to respond to all privacy-related enquiries within 30 days.