Privacy Policy

Last Updated: April 26, 2026

1. Introduction

Home Maintenance Playbook ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our services.

2. Information We Collect

2.1 Information You Provide Directly

  • Account Information: Name, email address, password, and profile information when you create an account or register for our services.
  • Payment Information: Billing address, payment method details (processed securely through Stripe). We do not store full credit card numbers.
  • Communication Data: Messages, inquiries, and feedback you send us through contact forms or customer support channels.
  • Survey and Feedback Data: Responses to surveys, questionnaires, or feedback forms.

2.2 Information Collected Automatically

  • Device Information: IP address, browser type, operating system, device type, and unique device identifiers.
  • Usage Data: Pages visited, time spent on pages, links clicked, referring/exit pages, and search queries.
  • Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to enhance user experience and analyze site usage.
  • Location Data: Approximate location based on IP address (not precise GPS location unless you provide permission).

2.3 Third-Party Data Collection

  • Facebook Pixel: We use Facebook Pixel to track conversions, optimize ads, and build audiences. Facebook collects data about your interactions with our website.
  • Analytics Services: We use third-party analytics providers to understand user behavior and improve our services.
  • Payment Processors: Stripe collects payment and billing information according to their privacy policy.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Providing, maintaining, and improving our services and website.
  • Processing transactions and sending related information.
  • Sending transactional emails (order confirmations, password resets, account notifications).
  • Sending marketing communications (with your consent, and complying with opt-out requests).
  • Personalizing your experience and delivering targeted content.
  • Analyzing usage patterns to improve website functionality and user experience.
  • Detecting, preventing, and addressing fraud, security issues, and technical problems.
  • Complying with legal obligations and enforcing our Terms of Service.
  • Conducting research and analytics to develop new products and services.

4. Legal Basis for Processing (GDPR Compliance)

For users in the European Union, we process your data based on the following legal grounds:

  • Consent: Where you have explicitly consented to data processing (e.g., marketing emails).
  • Contract: Where processing is necessary to fulfill our service agreement with you.
  • Legal Obligation: Where we are required to process data by law.
  • Legitimate Interests: Where we have a legitimate business interest that does not override your privacy rights (e.g., fraud prevention, website security).

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. However, we may share your information in the following circumstances:

  • Service Providers: Third-party vendors who assist us in operating our website and providing services (e.g., payment processors, email service providers, analytics providers). These vendors are contractually obligated to use your data only for providing services to us.
  • Legal Requirements: When required by law, court order, or government request, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
  • Business Transfers: If we are involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction.
  • Consent: When you explicitly consent to sharing your information with third parties.

6. Facebook Pixel and Advertising

We use Facebook Pixel to track user interactions, measure ad performance, and create targeted advertising audiences. Facebook collects data about your visits to our website and your interactions with our ads. This data is used to:

  • Measure the effectiveness of our advertising campaigns.
  • Optimize ads to reach users most likely to be interested in our products.
  • Create retargeting audiences for users who have visited our site.
  • Build lookalike audiences based on our existing customers.

You can opt out of Facebook's use of your data for advertising by visiting Facebook's Ad Preferences settings or by using the Digital Advertising Alliance's opt-out tool.

7. Your Privacy Rights

7.1 GDPR Rights (EU Users)

If you are a resident of the European Union, you have the following rights:

  • Right to Access: You can request a copy of the personal data we hold about you.
  • Right to Rectification: You can request that we correct inaccurate or incomplete data.
  • Right to Erasure: You can request that we delete your personal data (subject to certain exceptions).
  • Right to Restrict Processing: You can request that we limit how we use your data.
  • Right to Data Portability: You can request your data in a portable format.
  • Right to Object: You can object to certain types of processing, including marketing communications.
  • Right to Lodge a Complaint: You can file a complaint with your local data protection authority.

7.2 CCPA Rights (California Users)

If you are a California resident, you have the following rights:

  • Right to Know: You can request what personal information we collect, use, and share.
  • Right to Delete: You can request deletion of personal information we have collected (subject to exceptions).
  • Right to Opt-Out: You can opt out of the sale or sharing of your personal information.
  • Right to Correct: You can request correction of inaccurate personal information.
  • Right to Limit Use: You can limit our use of sensitive personal information.

7.3 How to Exercise Your Rights

To exercise any of these rights, please contact us with your request. We will respond within 30 days (or as required by applicable law). We may request verification of your identity before processing your request.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, and access controls. However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy. The retention period may vary depending on the context of the processing and our legal obligations. For example:

  • Account information is retained while your account is active and for a reasonable period afterward.
  • Transaction data is retained for accounting and legal compliance purposes (typically 7 years).
  • Marketing data is retained until you unsubscribe or request deletion.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, remember your preferences, and analyze site usage. You can control cookies through your browser settings. Disabling cookies may affect the functionality of our website.

Types of cookies we use:

  • Essential Cookies: Required for basic website functionality.
  • Analytics Cookies: Help us understand how users interact with our site.
  • Marketing Cookies: Used for targeted advertising and retargeting.
  • Preference Cookies: Remember your settings and preferences.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

12. Children's Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will take steps to delete such information and terminate the child's account.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated Privacy Policy on our website and updating the "Last Updated" date. Your continued use of our services following the posting of changes constitutes your acceptance of those changes.

14. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

Home Maintenance Playbook

Email: Contact us

Response Time: We will respond to your inquiry within 30 days.

15. Data Protection Officer

If you have concerns about our data processing practices, please contact us.